Pricing you albums for profit.

I’m sad to report that I learn many things the hard way. (For example, cutting it close in getting to the airport means you’re likely to be late and going to pay a ton in both time and money for it. Not that this just happened on our way to Chicago or anything.) Learning to price my albums profitably was another lesson I learned the hard way.

For the longest time, I dreaded when my clients would order an album. They were so much work and because I priced them in much the same was as a package – a lower cost bundled cost for images than if they had been bought as separate prints – my earnings per hour dropped significantly. I finally got to the point of frustration where I removed them from my product menu completely. Then a photographer friend of mine told me to price them as a premium product. This makes total sense. An album is not a package. It is a creative body of work and it’s value should reflect both the cost of sales of the album and the images inside of it plus your time in designing this work of art. Done right, these become heirloom products for your clients and profitable products for you! If you are feeling frustrated like I was about album sales, take a look at your pricing and see if you’re undervaluing your work in this area!

Have a great day everyone!