Yesterday my family and I had to have our portraits taken for our church directory. On the horrible blue backdrop. (How did that come about as the standard color?) When we walked in to the room to place an order, I have to say I was surprised by their pricing. While they did have a “base, unretouched” product that was pretty inexpensive, their fully retouched pieces quickly rose to a higher dollar amount than many of my local peers. It made me think . . . if they are charging this price for their product and the “session” was a total of about 7 minutes (AND was on an unforgivably ugly backdrop), why are so many professional photographers charging so much less for their art? I really encourage all of you who think you may be undercharging (and therefore undervaluing) your work to re-examine what your product is really worth. If this big-box company can command a decent price for their product, surely you deserve to command a good (or even great) one as a custom portrait artist. Especially if you’re using any background other than a blue one!
by Emily
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